Robert “Bob” Boston, Partner/CEO
A self-proclaimed “businessman and entrepreneur” Bob is a ‘hands-on, roll up the sleeves, whatever it takes’ kind of guy. By the age of 26 he had broken every sales record there was at Coca-Cola (many still stand today). During the last two decades he has honed his skills in a number of pursuits including commercial and residential real estate development, pro-social marketing for non-profits, bought and sold corporations, and launched numerous retail products. United Branding Group is the culmination of all these and there’s no better partner to have than Bob.
Bob LaBarge, Partner/CMO
The other “Bob” has spent his career building global brands and creating award-winning advertising campaigns for some of the biggest names in retail. They include Maybelline, Clairol, Ellen Tracey, Matrix Essentials, Naya, Circle K, Piggly Wiggly, Pearle Vision, Things Remembered. He knows what it takes to get a product noticed from a TV commercial to a shelf talker to social media and the Web.
Eduardo Munoz, Partner/South America
Eduardo has spent the past ten years working with product development, import export, supply chain operations and business consulting in South America, specifically Brazil and Argentina. His strong connections with top Government and Corporate officials is essential to any business to develop and implement strategies between North and South America.
Erica DeGroff, VP/Research and Insights
Schooled at some of the largest global agencies in the U.S., Erica knows how to find your customer, talk to that customer, and get that customer to buy. Her brand experience includes Unilever, Pepsi, Kraft, and HP to name just a few.